Tabloid Nation

The book looks deeply into the Daily Mirror, as well as the Daily Mail.

• Alfred Northcliffe hired Fyfe as the editor of the Daily Mirror. He wanted Fyfe to turn the paper around and improve its circulation which was at the time, poor.
• Although at the time the Daily Mirror was considered as a female's paper, Fyfe nonetheless fired every single female journalist employed by the apart apart from Mary Howarth who stayed on as a fashion writer.
• The most influential change to the paper came when Hannen Swaffer was appointed and managed to turn the papers circulation from 25,000, to just under a million in just a few years by making it a picture paper and starting the trend of the celebrity obsessed culture which we have come to strongly link to photo journalism.
• This change all started with the death of King Edward III. Swaffer and Kennedy Jones (whom Northcliffe pinched from Hearst's organisation) overheard a conversation of a rival paper talking about pictures of King Edward III on his death bed. Swaffer managed to get hold of these pictures and put them on the front page, and led to the paper selling around 71,000 copies over just two days, and established their reputation as a tabloid newspaper.